Taiwan stands as the world's largest exporter of airsoft products, with an annual export value of up to 160 million USD, surpassing China, Japan, Hong Kong, and other regions. It boasts the most concentrated airsoft research and manufacturing industry globally, with nearly 50,000 employees involved, leading Taiwan's MIT toy gun products to hold a 70% market share worldwide. Today airsoft is synonymous with "made in Taiwan," establishing Taiwan as the epitome of toy gun production.

The MOA Exhibition serves as the world's foremost B2B+B2C Airsoft industry expo, providing a highly professional procurement platform for global agents and distributors. It showcases the latest product styles and technological breakthroughs in the toy gun industry, attracting numerous foreign distributors for discussions each year. The end of 2022, with the post-pandemic border openings, saw over 20,000 visitors from around the world within a brief three-day period.

台灣為目前全世界最大的玩具槍輸出國，出口產值高達每年55億，輸出總額遠超過中國、日本、香港等地，並且擁有全世界最為密集的玩具槍研發、製造工業，從業人員逼近5萬人，讓MIT的玩具槍產品占有全世界70%的市占率。在全世界的認知當中，Airsoft（空氣軟槍）就是made in Taiwan，台灣就是玩具槍的代名詞。

MOA玩具槍展作為全世界首屈一指的B2B+B2C Airsoft 產業展覽，提供給全世界代理商、經銷商一個最為專業的採購 / 交流平台，以及展出目前玩具槍產業最新穎的產品款式與技術突破，每年展期都會吸引眾多國外經銷商前來商談，2022年底更是應後疫情國門開放的時機，短短三天內湧入了來自世界各國超過2萬人次的參訪。

Before the MOA Toy Gun Exhibition, toy gun manufacturers had limited showcasing opportunities, primarily at the SHOT SHOW in Las Vegas every January and the IWA CLASSIC in Nuremberg Germany every March. However, airsoft / toy gun displays in these events formed only a tiny fraction of the exhibitions. For manufacturers exhibiting abroad, considerable expenses and logistics were involved, forcing them to choose products for display due to long-distance transportation, a situation deemed regrettable.

Taiwan, a key hub for toy gun production and research globally, positioned strategically in the center of Asia, allows quick access from regions like Japan, China, South Korea, Hong Kong, Macau, Vietnam, Thailand, Cambodia, and Malaysia. Therefore, the core idea behind the MOA Exhibition is leveraging Taiwan's geographical advantage and industrial cluster, inviting global media, agents, and procurement personnel to gather in Taiwan. This allows manufacturers to reduce overseas exhibition costs, effectively allocate budgets towards presenting brand spirit within the exhibition space, planning shooting experience areas, and effectively showcasing product charm. Simultaneously, it fosters the development of local retail stores, enabling Taiwanese Airsoft manufacturers to benefit from both overseas orders and domestic retail networks, creating a win-win situation for manufacturers and retailers.

在MOA玩具槍展開辦以前，長久以來玩具槍製造商的展示機會只有每年一月美國拉斯維加斯的 SHOT SHOW、以及三月德國紐倫堡的 IWA CLASSIC。在這些場合中，玩具槍的展示都僅僅是其中極小的一部分，對於遠赴海外參展的廠商來說，卻必須花費大筆的費用及人力前往參加，也必須因為長途運輸而必須取捨攜帶展出的產品，甚是可惜。

台灣是全世界玩具槍生產研發的重鎮，地理位置又處於亞洲中心，從日本、中國、韓國、香港、澳門、越南、泰國、柬埔寨、馬來西亞等地區來說都只需短時間便可抵達，因此 MOA 玩具槍展的核心理念就是發揮台灣地理與產業聚落的優勢，邀請世界各地的媒體 / 代理商 / 採購人員等齊聚台灣，讓製造廠商能夠降低海外展覽成本、將預算更有效運用在如何呈現展間品牌精神、規劃射擊體驗區等有效展現商品魅力之安排。同時也藉此機會培育在地經銷店家發展，讓台灣 Airsoft 製造商以海外客戶訂單+國內經銷店家網路雙管齊下，創造廠商與店家雙贏的局面。